1. hand

  2. Facebook doesn’t really care about your business.

    Why? They hold your followers hostage. You could have 100 likes on a page but not all 100 of those people will see your content. In fact, maybe 5 of them will. This is known as “reach.”

    Facebook does show you each post’s reach, and how many people interacted with it (e.g. likes, comments, shares) so you can figure out how successful each post is.

    Is it better to have 30,000 disengaged fans or 3,000 involved advocates? Just like in your personal/professional life, you network with people who are relevant, important, or interesting to you, versus trying to know the largest number of people (unless you’re running for office). A brand page should focus on people who are excited about the brand.

    Read the rest.

  3. thebabbagepatch:




    this is fucked up. this fucked me up. the teachers fucked up by not showing us this fuck up. fuck.


    dear god

    i’m 28 and never knew this


    hmm i wonder if this works for bigger numbers…


    success! but what if….



    i mean i would hardly describe this as efficient BUT STILL

    (Source: yodiscrepo, via cadaverfestival)

  4. 99percentinvisible:

    The aerial photography of Taiji Matsue  


    The President

    The 3200 year old tree so massive that it had never been captured in a single image until recently.

    This giant sequoia stands 247 feet tall and measures 45,000 cubic feet in volume. The trunk alone measures 27 feet and the branches hold 2 billion needles (more than any tree on the planet).

    This picture took a team of photographers from Nat Geo, 32 days and stitching together 126 different photos to make.


    (via skullspeare)


  8. Social media is the next big thing that will grow your business, and once you get a Facebook page it will increase profits, gain new customers and you’ll even lose five pounds. Sound familiar? While it isn’t the miracle it’s sometimes made out to be, social media is not just important, but vital for businesses today.

    Maybe you have a Facebook page that you remember to update every 3 months, maybe you haven’t set one up yet because you don’t see the need, or maybe you’ve handed it off to the summer intern to take care of.

    With all the hype, it’s easy to forget exactly what social media is, does, and how it should be used for your business.

    What is social media?

    Social Media is exactly what it says on the tin – social. media. It’s media that people either create or find, and then share.

    The power of social media is that it’s democratic – it’s what people decide to talk about, not news organizations. It highlights content that everyday people find interesting or important, and builds relationships and networks.

    Social media offers the opportunity to speak with your customers, provide depth to campaigns, strengthen your brand voice and positioning, and build relationships with industry influencers or members of the press.

    Read the rest here.

  9. ohmygeekblog:





    This is true art right here.

    Humans are great


    Ben Franklin and Thomas Jefferson’s selfie OMG

    The one with the bear!

    (Source: best-of-memes, via skullspeare)

  10. 2headedsnake:

    Ivan Gaete

    'Supreme weavers (Lovers), 2012

    (Source: ivangaete.com, via psyche-delisex)


  11. The Real Butlers of the .001 Percent

    Call it Downton Abbey syndrome: The newest trend among the world’ s ultra-rich—like, royalty-grade, private-plane-owning Scrooge McDuck rich—is to have a butler. But what type of person would willingly give over his life to serving the outrageously moneyed? As David Katzdiscovers, these are men and women with boundless grace, innate propriety, and the wherewithal to quickly hide six hookers on a mega-yacht.

    Read on GQ.

  12. pewresearch:

    Political polarization and the American public: tracking the trend.

    (via npr)

  13. cranberrygeese:


    Secret city design tricks manipulate your behaviour


    When Selena Savic walks down a city street, she sees it differently to most people. Whereas other designers might admire the architecture, Savic sees a host of hidden tricks intended to manipulate our behaviour and choices without us realising – from benches that are deliberately uncomfortable to sculptures that keep certain citizens away.

    Modern cities are rife with these “unpleasant designs”, says Savic, a PhD student at the Ecole Polytechnique Federerale de Lausanne in Switzerland, who co-authored a book on the subject this year. Once you know these secret tricks are there, it will transform how you see your surroundings. “We call this a silent agent,” says Savic. “These designs are hidden, or not apparent to people they don’t target.” Are you aware of how your city is manipulating you?

    In 1999, the UK opened a Design Against Crime research centre, and authorities in Australia and the US have since followed suit. Many of the interventions these groups pioneered are familiar today: such as boundary marks painted around cashpoints to instil an implied privacy zone and prevent “shoulder surfing”.

    San Francisco, the birthplace of street skateboarding, was also the first city to design solutions such as “pig’s ears” – metal flanges added to the corner edges of pavements and low walls to deter skateboarders. These periodic bumps along the edge create a barrier that would send a skateboarder tumbling if they tried to jump and slide along.

    Indeed, one of the main criticisms of such design is that it aims to exclude already marginalised populations such as youths or the homeless. Unpleasant design, Savic says, “is there to make things pleasant, but for a very particular audience. So in the general case, it’s pleasant for families, but not pleasant for junkies.”

    Preventing rough sleeping is a recurring theme. Any space that someone might lie down in, or even sit too long, is likely to see spikes, railings, stones or bollards added. In the Canadian city of Calgary, authorities covered the ground beneath the Louise Bridge with thousands of bowling ball-sized rocks. This unusual landscaping feature wasn’t for the aesthetic benefit of pedestrians walking along the nearby path, but part of a plan to displace the homeless population that took shelter under the bridge.

    So next time you’re walking down the street, take a closer look at that bench or bus shelter. It may be trying to change the way you behave.


  14. New obsessive listen.


  15. Maggie Barcellano, an Austin-area woman in her mid-twenties, was featured in an AP article illustrating the stagnating wages, high unemployment, and rising income gaps for Americans.

    Maggie’s story is exemplary of how many motivated and bright young Americans are struggling in today’s economy.

    After high school, she started a nursing track, because she wanted to help people and do something important – and it was also the shortest path from high school to a well-paying job.

    After a series of major life changes, including her partner passing away from cancer during their pregnancy, she enlisted in the National Guard, in which she still serves today. During the beginning of her time with the National Guard, she trained as an EMT and fell in love with emergency medicine.

    Her experience with hospice care for her partner also helped shape a renewed interest in nursing – the hope and kindness the nurses provided was inspiring.

    However, despite her service and her training, she found herself unable to pay her bills and took a job as a home health aide. Struggling with a low income and the expenses for taking care of her daughter Zoe, she applied for food stamps and for the assistance of Any Baby Can, an Austin nonprofit.

    Read the rest.