2. Social media is the next big thing that will grow your business, and once you get a Facebook page it will increase profits, gain new customers and you’ll even lose five pounds. Sound familiar? While it isn’t the miracle it’s sometimes made out to be, social media is not just important, but vital for businesses today.

    Maybe you have a Facebook page that you remember to update every 3 months, maybe you haven’t set one up yet because you don’t see the need, or maybe you’ve handed it off to the summer intern to take care of.

    With all the hype, it’s easy to forget exactly what social media is, does, and how it should be used for your business.

    What is social media?

    Social Media is exactly what it says on the tin – social. media. It’s media that people either create or find, and then share.

    The power of social media is that it’s democratic – it’s what people decide to talk about, not news organizations. It highlights content that everyday people find interesting or important, and builds relationships and networks.

    Social media offers the opportunity to speak with your customers, provide depth to campaigns, strengthen your brand voice and positioning, and build relationships with industry influencers or members of the press.

    Read the rest here.

  3. ohmygeekblog:





    This is true art right here.

    Humans are great


    Ben Franklin and Thomas Jefferson’s selfie OMG

    The one with the bear!

    (Source: best-of-memes, via skullspeare)

  4. 2headedsnake:

    Ivan Gaete

    'Supreme weavers (Lovers), 2012

    (Source: ivangaete.com, via psyche-delisex)


  5. The Real Butlers of the .001 Percent

    Call it Downton Abbey syndrome: The newest trend among the world’ s ultra-rich—like, royalty-grade, private-plane-owning Scrooge McDuck rich—is to have a butler. But what type of person would willingly give over his life to serving the outrageously moneyed? As David Katzdiscovers, these are men and women with boundless grace, innate propriety, and the wherewithal to quickly hide six hookers on a mega-yacht.

    Read on GQ.

  6. pewresearch:

    Political polarization and the American public: tracking the trend.

    (via npr)

  7. cranberrygeese:


    Secret city design tricks manipulate your behaviour


    When Selena Savic walks down a city street, she sees it differently to most people. Whereas other designers might admire the architecture, Savic sees a host of hidden tricks intended to manipulate our behaviour and choices without us realising – from benches that are deliberately uncomfortable to sculptures that keep certain citizens away.

    Modern cities are rife with these “unpleasant designs”, says Savic, a PhD student at the Ecole Polytechnique Federerale de Lausanne in Switzerland, who co-authored a book on the subject this year. Once you know these secret tricks are there, it will transform how you see your surroundings. “We call this a silent agent,” says Savic. “These designs are hidden, or not apparent to people they don’t target.” Are you aware of how your city is manipulating you?

    In 1999, the UK opened a Design Against Crime research centre, and authorities in Australia and the US have since followed suit. Many of the interventions these groups pioneered are familiar today: such as boundary marks painted around cashpoints to instil an implied privacy zone and prevent “shoulder surfing”.

    San Francisco, the birthplace of street skateboarding, was also the first city to design solutions such as “pig’s ears” – metal flanges added to the corner edges of pavements and low walls to deter skateboarders. These periodic bumps along the edge create a barrier that would send a skateboarder tumbling if they tried to jump and slide along.

    Indeed, one of the main criticisms of such design is that it aims to exclude already marginalised populations such as youths or the homeless. Unpleasant design, Savic says, “is there to make things pleasant, but for a very particular audience. So in the general case, it’s pleasant for families, but not pleasant for junkies.”

    Preventing rough sleeping is a recurring theme. Any space that someone might lie down in, or even sit too long, is likely to see spikes, railings, stones or bollards added. In the Canadian city of Calgary, authorities covered the ground beneath the Louise Bridge with thousands of bowling ball-sized rocks. This unusual landscaping feature wasn’t for the aesthetic benefit of pedestrians walking along the nearby path, but part of a plan to displace the homeless population that took shelter under the bridge.

    So next time you’re walking down the street, take a closer look at that bench or bus shelter. It may be trying to change the way you behave.


  8. New obsessive listen.


  9. Maggie Barcellano, an Austin-area woman in her mid-twenties, was featured in an AP article illustrating the stagnating wages, high unemployment, and rising income gaps for Americans.

    Maggie’s story is exemplary of how many motivated and bright young Americans are struggling in today’s economy.

    After high school, she started a nursing track, because she wanted to help people and do something important – and it was also the shortest path from high school to a well-paying job.

    After a series of major life changes, including her partner passing away from cancer during their pregnancy, she enlisted in the National Guard, in which she still serves today. During the beginning of her time with the National Guard, she trained as an EMT and fell in love with emergency medicine.

    Her experience with hospice care for her partner also helped shape a renewed interest in nursing – the hope and kindness the nurses provided was inspiring.

    However, despite her service and her training, she found herself unable to pay her bills and took a job as a home health aide. Struggling with a low income and the expenses for taking care of her daughter Zoe, she applied for food stamps and for the assistance of Any Baby Can, an Austin nonprofit.

    Read the rest.


  10. Eat24 shows you how to maximize ROI in the sexiest, least boring advertising case study of all time.

    Advertising on porn websites turned out to be cheaper, more effective, and return better ROI than any other ad platform. They just had to have the balls to do it.

    Read the article here.


    More brain food.

  11. 7 amazing photos of objects cut in half. (x)


    More brain food.

  12. Artist Rob Gonsalves was born in Toronto, Canada in 1959. During his childhood, he developed an interest in drawing from imagination using various media.  By age twelve, his awareness of architecture grew as he learned perspective techniques and began to do his first paintings and renderings of imagined buildings.

    (Source: paintvrlife, via queeraoke)

  13. utilitarianthings:

    PillPack pre-sorts your prescriptions, over-the-counter medications, and vitamins into personalized packets, organized by date and time. This makes it easy to take the right meds at the right hour, either at home or on the go.

    (Source: ideo.com)

  14. The economic impact of shopping at small businesses.


  15. Parafanfiction and Oppositional Fandom

    What is parafiction?

    Well, it’s work that straddles the line between truth and fiction. It’s the art of truthiness—it purports to be real and accomplishes certain things by hoaxing the audience but it also depends upon the revelation of its fakeness. It’s not JUST a hoax that accomplishes by trickery, it’s ALSO A REVEALED HOAX, which accomplishes by the revelation of the truth.

    Carrie Lambert-Beatty, who coined the phrase, cites people like the Yes Men or Stephen Colbert as a good example of this. If you’re not familiar with the Yes Men, they’re a duo of artists who basically go around forging fake corporate or political identities that allow them to infiltrate media events in order to undermine corporate images.

    Read the rest here.